About Me

Knowledge of the Sport and the Market

A life-long outdoors person, Beth holds a Wilderness First Responder certification she earned during a twelve-week Outward Bound Leadership Semester course. Beth has completed marathons in Boulder, Leadville, Los Angeles, Maui, and Portland, Oregon. She has tested running shoes for Adidas and has tested shoes and written for Trail Runner Magazine.

A novice surfer, she hones her skills in Hawaii, Costa Rica and various undisclosed locations on Mexico’s Pacific coast. She competed in her first mountain biking race in 1993, and she endeavors to ride most trails in the mountains of Colorado and Utah. Beth has climbed rock all over the Rockies, Sangre de Cristos, Wasatch, Blue Ridge and Sierra ranges. She recently returned from a three-week long climbing trip to Thailand. Beth snowboards, skate skis and competes in Triathlons when her hamstrings allow.

While interning at Patagonia, Beth designed special clothing for her solo bike trip from San Francisco to Los Angeles and for her Outward Bound Leadership Semester course. As a design student, Beth helped to build innovative passive design solar homes in Taos, New Mexico and worked for many seasons on the design team for the Telluride International Film Festival.

She lives with her dog, Griffin, in Boulder, Colorado, the outdoor sports capital of the country.

When it comes to active wear, Beth knows firsthand how clothing interacts with the body in motion in the surrounding environment. Fabric, form, fit and details will make or break your customer’s performance and ultimately, your sales.

Resume

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My Design Process

DESIGN THROUGH EXPERIENCE
Seeing functional design opportunity in action and field-testing samples proves to be the best way to create great product. It is the only way to know your market thoroughly. Exceptional design comes from within the sport. This is where true innovation starts.

The process continues through functionally extraordinary garments crafted in an elegant form, stealth details that offer blissful functionality, garment hardware that maximizes utility while minimizing bulk and weight, brand identification that connects to the soul of the market, and color that inspires fresh desire.

Have a question? Feel free to contact me for more information.